As Design Lead for the Local Heroes campaign, I was tasked with creating a landing page that would serve as an ongoing home for documentary-style stories featuring restaurant owners using 7shifts to empower and grow their teams. The goal was to craft a visually compelling and emotionally resonant space that would evolve with each new story in the series.

Inspired by the cinematic experience—like walking past a movie theatre or scrolling through Netflix—I designed the page with a film-like essence, guiding users through stories in a way that felt curated, immersive, and human. I collaborated closely with our internal team on the art direction of both photography and film, ensuring the visuals aligned with the tone and impact of the campaign. This storytelling extended beyond the landing page, with design support for social ads and marketing materials that carried the look and feel across touch-points.

Impact: This project established a strong visual and narrative foundation for the Local Heroes campaign, positioning it as a premium, people-first initiative. The cinematic design and curated storytelling helped shift perceptions of the brand—from product-focused to community-centred—while showcasing the meaningful impact of 7shifts through the voices of real restaurant teams. The campaign launch generated strong internal engagement, excitement across marketing channels, and set the stage for future story rollouts.