Local Heroes
Landing page
As a multidisciplinary designer, helping a company reshape the way they present themselves to the world truly excites me.
The 7shifts rebrand has been one of the best marathon I have been on. As a brand designer, I was privilege to work with a talented team to deliver a whole new look from the brand identity to the website, landing pages, email templates and other marketing collaterals.
Spotlight projects:
Landing page animations & interactions
Project Scope
Turning Brand Guidelines Into a Functional Email System
As part of 7shifts’ rebrand, one of the core goals was to ensure a consistent and cohesive visual identity across all brand touchpoints. Email—being one of the most frequent and impactful customer interactions—became a top priority in this initiative.
I led the design of a scalable email template system aligned with the new brand direction. This system included a range of templates tailored to various communication goals, such as sales outreach, product announcements, newsletters, promotional campaigns, and internal company updates.
The result was an ecosystem of flexible, easy-to-use templates that empowered the marketing team to create polished emails independently, without requiring ongoing design support. This system streamlined workflows, improved brand consistency, and elevated the overall customer experience across email communications.
Tools used
Figma
My Role
Design lead, Graphic design
Design team
Marketing and Automation
Team
Pre-shift ->