Local Heroes

Landing page

Screenshot of a website homepage and a mobile view showcasing Gusto's employee branding platform for Atlanta restaurant industry, with headlines about building employer brand, team performance, and company growth.

As the Design Lead for 7shifts’ Local Heroes campaign, I led the design of the landing page and supporting marketing materials that introduced the first feature in this storytelling series.

Inspired by the look and feel of a film preview, the page was built to showcase real stories of restaurant owners using 7shifts to empower their teams, starting with gusto! in Atlanta.

I also designed social ads and digital assets that extended the campaign across channels, using photography and film art-directed and captured by our in-house design team to create a cohesive, cinematic brand experience.

Spotlight

View live page here

Skip to scope & impact

Get in touch

Landing page animations & interactions

Screenshot of a webpage promoting 7shifts, a restaurant management app, with a headline about employees being central to success at an Atlanta restaurant. The page features a blue button labeled 'Start free trial' and a partial image of a staff member in a restaurant uniform.
Two website screenshots, one promoting employee success at Atlanta restaurant Gusto with a background image of staff cooking, and the other highlighting Gusto's interior and customer service with images of the restaurant interior and staff working.
A digital presentation slide showing a team of five diverse employees in a fast food or casual restaurant, with their names and titles listed below their pictures. The slide has a black background with white text that reads 'Happy, healthy, and high performing team.'
A person smiling and wearing a hat with the word "Gusto" at a drive-thru window, with a quote about teamwork and tools on the side, and workers in the background. The image also features a burger with lettuce, tomato, and a bun.

Project Scope

A Cinematic Landing Page for Restaurant Storytelling

As Design Lead for the Local Heroes campaign, I was tasked with creating a landing page that would serve as an ongoing home for documentary-style stories featuring restaurant owners using 7shifts to empower and grow their teams. The goal was to craft a visually compelling and emotionally resonant space that would evolve with each new story in the series.

Inspired by the cinematic experience, like walking past a movie theatre or scrolling through Netflix, I designed the page with a film-like essence, guiding users through stories in a way that felt curated, immersive, and human. I collaborated closely with our internal team on the art direction of both photography and film, ensuring the visuals aligned with the tone and impact of the campaign. This storytelling extended beyond the landing page, with design support for social ads and marketing materials that carried the look and feel across touch-points.

Impact: This project established a strong visual and narrative foundation for the Local Heroes campaign, positioning it as a premium, people-first initiative. The cinematic design and curated storytelling helped shift perceptions of the brand from product-focused to community-centred while showcasing the meaningful impact of 7shifts through the voices of real restaurant teams. The campaign launch generated strong internal engagement, excitement across marketing channels, and set the stage for future story rollouts.

Tools and collaboration

Framer for landing page design and Figma for social ads design collaborating with copy & design team.

My Role

Design Lead responsible for the landing page, interaction design, and marketing visuals, including art direction support for photography and film

Deliverables

  • Responsive landing page design

  • Interaction design focused on narrative flow and discovery

  • Art direction collaboration for photography and video shoots

  • Design of social media ads and promotional graphics

Get in touch

Data Study->

<- Innergen Branding