Newspaper Print
Editorial Design
It’s always been a dream of mine to see one of my designs printed as a newspaper or magazine. As someone who’s passionate about editorial design, I was thrilled when the idea to print 7shifts’ monthly newsletter, Foodrunner, as a newspaper for the 2024 National Restaurant Association (NRA) Show in Chicago got the green light. The goal was to spread product awareness across Chicago, draw more people to the conference, and introduce 7shifts in a fun, creative way.
Related projects:
Foodrunner Newspaper
Project Scope
Foodrunner Goes Print. A monthly newsletter turned into a standout marketing piece at NRA Chicago 2024
To amplify 7shifts' presence at the National Restaurant Association (NRA) Show 2024, I designed a limited-edition printed version of Foodrunner—our monthly email newsletter for restaurant operators and managers, offering insights, tips, and resources to improve restaurant operations and team engagement.
Inspired by nostalgic diner-style newspapers, this limited edition print served as both a brand storytelling tool and an engaging handout to increase brand awareness and spark conversation during the event. To encourage interaction and memorability, I introduced a crossword puzzle and comic section, adding playfulness that connected with our targeted audience’s day-to-day experience in the restaurant industry.
I led the creative direction from concept to execution—pitching the idea, curating and designing the layout, and ensuring the piece aligned with both our brand voice and event strategy.
To extend the experience beyond print, I also designed a newspaper-style landing page, creating a cohesive brand narrative across physical and digital channels.
Tools used
Figma, Adobe inDesign, Photoshop
My Role
Design lead, Concept creator
Design team
Copy
Fuzzco (custom illustrations)
Team
Project Type
Print design, marketing collateral
Foodrunner Landing Page
Project Scope
Tying brand storytelling across print and web
To bring the brand story together across print and online, I redesigned the Foodrunner newsletter signup page to match the editorial vibe of the physical newsletter we handed out at the 2024 NRA Chicago event.
This helped tie everything into one cohesive look and feel, making the Foodrunner brand stronger and more memorable for our audience.
Tools used
Figma, Framer, Adobe Photoshop
My Role
Design lead, Web design
Design team
Content team
Team
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