Innergeneration
Brand Identity & Website
InnerGenerational is a Canada Council–funded creative platform highlighting the experiences of second-generation Asian immigrants through poetry, music, dance, comedy, and visual art. This project holds deep personal meaning for me as I got to explore my roots and express myself as an artist and lead the brand identity and design across digital and physical touch-points.
As a Filipino immigrant, the themes of cultural memory, intergenerational healing, and identity felt especially close to home. I approached the design work with that same emotional weight by ensuring the visual language honoured both the complexity and softness of what it means to belong, remember, and create across cultures.
Related projects:
Branding Identity
Project Scope
I developed a visual identity rooted in continuity, resilience, and cultural rootedness, using lotus forms and circular motifs to reflect themes of growth and shared experience. This branding extended across the entire project from the digital space to every in-person moment.
I designed the website in Figma to highlight artist bios, event details, and ticketing, while also leading the layout of a printed magazine that showcased the featured works in a way that felt intentional and readable.
For the live events, I designed the printed tickets, posters, and stage visuals, and provided art direction for print materials and lighting so that the energy in the room echoed the visual tone we set. The result was a cohesive, heartfelt experience that brought together over 25 artists and audiences across multiple cities.
My Role
Lead Designer & Featured Artist
I created the brand identity, designed the website and magazine, and oversaw visuals for in-person events. As a featured artist, I brought a personal perspective that grounded the design in cultural memory and connection.
Live page & related projects
Tools and Collaboration
Figma for design and prototyping
Illustrator for logo design
InDesign for magazine layout design
Oil paint for event poster and magazine cover art
Collaborated closely with Innergenerational artists (Videographers, photographers, lighting artist, and copy)
Deliverables
Brand Identity Systems for both digital and print assets
Responsive website & ticketing system
Printed Magazine for all 4 shows in 2023-2024
Social media posts and templates
Event branding & experience (posters, tickets, signage, marketing materials)
Stage visuals and on-screen elements