7shifts rebrand
Brand Identity
As a multidisciplinary designer, helping a company reshape the way they present themselves to the world truly excites me.
The 7shifts rebrand has been one of the best marathon I have been on. As a brand designer, I was privilege to work with a talented team to deliver a whole new look from the brand identity to the website, landing pages, email templates and other marketing collaterals.
Spotlight projects:
Email Design System
Project Scope
Turning Brand Guidelines Into a Functional Email System
As part of 7shifts’ rebrand, one of the core goals was to ensure a consistent and cohesive visual identity across all brand touchpoints. Email—being one of the most frequent and impactful customer interactions—became a top priority in this initiative.
I led the design of a scalable email template system aligned with the new brand direction. This system included a range of templates tailored to various communication goals, such as sales outreach, product announcements, newsletters, promotional campaigns, and internal company updates.
The result was an ecosystem of flexible, easy-to-use templates that empowered the marketing team to create polished emails independently, without requiring ongoing design support. This system streamlined workflows, improved brand consistency, and elevated the overall customer experience across email communications.
Tools used
Figma
My Role
Design lead, Graphic design
Design team
Marketing and Automation
Team
Payroll Landing Page
Project Scope
Designing a Bold, Conversion-Driven Landing Page for 7shifts’ Payroll Integration
I designed this landing page for 7shifts as part of a paid campaign to highlight the connection between scheduling and payroll. I pulled bold, high-contrast colors from the new brand to give the page a strong visual identity, styled the product illustrations to clearly show the user flow, and made sure everything—from the layout to the CTAs—was easy to follow and visually engaging.
The goal was to create a page that felt loud and confident, just like the theme of payroll, while still being clean and user-friendly. This project is a great example of how I bring brand, clarity, and storytelling together to create conversion-focused marketing assets.
Tools used
Figma, Framer, Adobe Photoshop
My Role
Design lead, Web design
Design team
Content team
Team